答案:acknowledge the presence of visitors.、Ask specific questions.

第11章 单元测试

1、Inquiries are usually made by sellers in international trade.

答案:错

2、In response to an inquiry, a quotation may be sent.

答案:对

3、In reply to an inquiry, you can provide more than what are asked for.

答案:对

4、There is no need to reply if you have no interest in the inquiry.

答案:错

5、A quotation is an indication of price without obligation.

答案:对

6、In making a firm offer, clear, complete and final trade terms are not necessary.

答案:错

7、An offer may either be firm or soft.

答案:对

8、A soft offer is an offer without engagement, so it is non-firm offer.

答案:对

9、An inquiry is a request for information regarding the supply of certain goods.

答案:对

10、A counter-offer is virtually a partial rejection of the original offer.

答案:对

第12章 单元测试

1、It is important to go to a negotiation having done your research.

答案:对

2、We should build trust with the other party, since trust will aid communication.

答案:对

3、A firm offer is not binding on the seller.

答案:错

4、Generally speaking, further orders will follow if the trial order proves satisfactory to both parties.

答案:对

5、In business letters, the handwritten signature is below the complimentary close.

答案:对

6、In a business letter, the salutation goes above the inside address.

答案:错

7、The body part of a business letter usually begins with reference to the previous letter received.

答案:对

8、In the general trading process, usually the seller makes an inquiry.

答案:错

9、An order contains the following items except________.

答案:a firm offer

10、The following phases are usually involved in a negotiation process except______.

答案:delivering the goods

第13章 单元测试

1、In payment in advance method, the importer makes full payment to the supplier before the shipment of goods is done.

答案:对

2、Payment in advance usually takes place when the importer has not long been established.

答案:对

3、Open account payment takes place when the importer has a long credit history and is well known to the seller.

答案:错

4、The bank issues documentary credits to a customer according to his credit-worthiness.

答案:对

5、Collection can be divided into D/P and D/A.

答案:对

6、L/C is the most frequently used means of payment in international trade.

答案:对

7、In L/C transactions, the seller applies to the issuing bank to open a letter of credit.

答案:错

8、In L/C transactions, the issuing band debits the buyer’s account and releases the relevant documents so that the buyer can claim the goods from the carrier.

答案:对

9、The following are different types of remittance except_______.

答案:Letter of Credit

10、In L/C transactions, ___ is responsible for paying money and tendering documents.

答案:the banker

第14章 单元测试

1、Clear stipulation of the shipment clause is an important condition for the smooth execution of the contract.

答案:对

2、Normally, there is one specific port of shipment and one specific port of destination stipulated in the contract.

答案:对

3、The port of destination should be close to where the goods are manufactured.

答案:错

4、“Prompt shipment” is a typical example to show the delivery date is not definite.

答案:对

5、The port of shipment is usually proposed and determined by the buyer.

答案:错

6、If partial shipment is allowed, the time and quantity of each shipment should be specified clearly in the contract.

答案:对

7、Only if he receives the L/C will the seller ship the goods to the buyer.

答案:对

8、The goods can reach the end users directly after the arrival of the shipment.

答案:错

9、In deciding the date for shipment, considerations must be given to some factors except __.

答案:price of goods

10、Which of the following factors will not influence the determination of delivery time?

答案:terms of payment

第15章 单元测试

1、It is only the buyer that may file a claim.

答案:错

2、The seller is not responsible for the loss taking place during the transit.

答案:对

3、The seller may also lodge a claim against the buyer if the latter fails to perform the contract.

答案:对

4、It is important to provide proof or evidence when making a claim.

答案:对

5、Referring to the inconvenience and damage caused is an effective way to lodge a claim.

答案:对

6、A claim may be refused if the damage is caused for improper handling.

答案:对

7、If the contract is based on FOB, the seller will not take the responsibility when the goods are damaged on board.

答案:对

8、When writing an adjustment letter, you need to explain the causes of the problem and what measures to be taken.

答案:对

9、When handling claims, it is important to take a positive attitude and be polite.

答案:对

10、A claim can be settled in the following ways:

答案:Making a refund、compensating for the losses、Giving a discount、replacing the faulty goods

第16章 单元测试

1、4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”

答案:对

2、Distribution channel is a way of selling a company’s product either directly or via distributors.

答案:B. 形式参数

3、Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.

答案:错

4、Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.

答案:对

5、Marketing is more than sales.

答案:对

6、Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.

答案:对

7、Market Targeting only means to develop measure of segment attractiveness.

答案:错

8、Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.

答案:对

9、Promotion decisions involve________.

答案:Promotion Strategy、Advertising、Public Relations and Publicity、Marketing communication budget

10、This process involves___________.

答案:Market segmentation、Market targeting、Market positioning

第17章 单元测试

1、Advertising works best when it’s developed to meet one goal at a time.

答案:对

2、Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.

答案:错

3、The television is the fastest growing advertising media

答案:错

4、Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.

答案:对

5、Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.

答案:错

6、Advertising can serve as a reminder to consumers.

答案:对

7、Advertisement can differentiate the product from its competitors.

答案:对

8、Advertisement can induce consumers to try the product.

答案:对

9、Print publications such as magazines, books, newspapers and __ (such as annuals) offer a variety of advertising opportunities.

答案:Special Issue publications

10、AIDA is an acronym that stands for Attention, Interest, Desire and_____. 答案:Action

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